Get ready to slam dunk into a whole new perspective on a legend—because this isn’t just another book about Michael Jordan. It’s a 40-year celebration of greatness, and it’s taking flight in a way you’ve never seen before. Jordan Brand has officially unveiled Air Jordan, a groundbreaking book authored by Adam Bradley with a foreword by the man himself, Michael Jordan. But here’s the twist: this isn’t about his basketball career or personal life. Instead, it’s a deep dive into the cultural, design, and business revolution sparked by Jordan and his iconic brand—a legacy that continues to shape generations.
Divided into six chapters—each honoring one of Jordan’s championship rings—the book explores how Jordan Brand redefined design, transformed business strategies, dominated pop culture, redefined style, elevated athletics, and cemented a legacy that transcends time. And this is the part most people miss: it’s not just about sneakers; it’s about the cultural phenomenon that turned a basketball player into a global icon.
But here’s where it gets controversial: While many celebrate Jordan’s impact, some argue that the commercialization of his brand has overshadowed his athletic achievements. What do you think? Is the Air Jordan legacy more about the man or the marketing machine? Let’s debate in the comments!
The book is packed with never-before-seen treasures from Jordan’s personal archives, including his college cap and gown, childhood trophies, and historic apparel pieces, all photographed exclusively for this project. It also features rare materials from Nike’s private corporate archives, alongside gatefolds showcasing hip-hop lyrics that reference Jordan and his iconic advertisements with Nike and other brands. This isn’t just a book—it’s a time capsule of greatness.
Available in two formats, the Ultimate edition ($2,300) is a collector’s dream, limited to 1,000 hand-numbered copies and housed in an intricately tooled clamshell inspired by the Air Jordan XX. It even includes a limited-edition Italian-made silk scarf featuring the Jumpman logo. The Classic edition ($123) is a more accessible option, but both versions feature a stunning cover photograph by Annie Leibovitz, capturing Jordan in a way that mirrors his decades-long inspiration.
Whether you’re a die-hard fan or a casual observer, Air Jordan offers a fresh, thought-provoking look at a legend who changed the game—both on and off the court. Grab your copy at assouline.com before they’re gone, and join the conversation: Is Michael Jordan’s greatest achievement his six championships, or the empire he built beyond the court?
