The tourism industry in Prince Edward County, Ontario, is gearing up for a potentially record-breaking year, with businesses hoping to attract more visitors beyond the summer months. The county, known for its natural beauty and attractions like Sandbanks Provincial Park and the Millennium Trail, has seen a surge in popularity during the COVID-19 pandemic. This trend is expected to continue in 2026, with bookings averaging 10-20% higher than in 2025 for July and August.
The local economy heavily relies on tourism, and the pre-peak travel season indicator is a positive sign for businesses. Visit the County Executive Director Sarah Fox attributes this to the county's beautiful destinations and the fact that traveling within the province is still relatively affordable, despite higher gas prices. The county's thriving wineries and growing ecotourism movement also contribute to its appeal.
One notable development is the opening of the Claramount Club, a fully restored 21-room boutique hotel on Picton Bay, which is expecting high occupancy rates during the summer. This trend is not unique to Prince Edward County; Destination Canada forecasts a Canada-wide increase in visitor spending, estimating $140.9 billion for 2026, up six percent from 2025.
However, the challenge of building a four-season economy looms. The industry needs to attract more workers, and housing affordability is a significant issue. The recent suspension of programs at Loyalist College has impacted the availability of skilled workers, particularly in the hospitality sector. Despite these challenges, the county is making efforts to diversify its tourism offerings and create a sustainable lifestyle for its residents and visitors alike.
In summary, Prince Edward County is poised for a busy summer, but the long-term goal is to become a year-round destination. By expanding tourism beyond the summer months and addressing labor and housing shortages, the county aims to create a more sustainable and thriving tourism industry.
