Get ready to rethink your TV viewing experience—Samsung just dropped a game-changer with its HDR10 Plus Advanced, a bold move to rival Dolby Vision 2. But here’s where it gets controversial: while Samsung promises a brighter, smarter, and more immersive picture, the real question is whether streaming giants will play ball. Let’s dive in.
Last week, during an exclusive press event, Samsung unveiled a simulated demo of its new dynamic HDR format, HDR10 Plus Advanced. This upgrade packs six cutting-edge features that mirror—and in some cases, challenge—what Dolby Vision 2 brings to the table. Think enhanced brightness for 4,000-5,000 nit TVs, genre-specific image optimization, customizable motion smoothing, and improved performance for streamed games. And this is the part most people miss: it also adapts to ambient light conditions, fine-tunes tone mapping across different screen areas, and delivers pinpoint color accuracy. Sounds like a dream, right? But there’s a catch.
For viewers to actually enjoy these perks, streaming services need to get on board. Amazon Prime Video is already in, but history tells us it’s not that simple. Remember how long it took Netflix and Disney+ to support the original HDR10 Plus, which launched back in 2018? It wasn’t until this year that they finally jumped in. So, how long will it take for HDR10 Plus Advanced to become mainstream? That’s the million-dollar question.
Here’s the controversial part: While Samsung’s new format looks impressive on paper, its success hinges on industry-wide adoption. Will streaming platforms prioritize it over Dolby Vision 2, or will it face the same slow rollout as its predecessor? And what does this mean for consumers who want the best possible viewing experience without waiting years for compatibility?
John Higgins, a senior reviewer with over 20 years of AV expertise (formerly of Digital Trends and Reviewed), breaks it down: HDR10 Plus Advanced has the potential to redefine home entertainment, but only if the ecosystem supports it. So, what do you think? Is Samsung’s move a bold step forward, or is it too little, too late? Let’s hear your thoughts in the comments—this debate is just getting started.
